Quality links is accomplished when external pages link to your website based on how relevant the pages think your website is. It is one of many tactics used in search engine optimization (SEO). Building links is a burdensome task and also time-consuming as not all links are equal based on ratings. A link from a website like LinkedIn or Washington Post will produce better results than a newly created website that just linked to your web page. High quality links are hard to find and when your website gets lots of it, it becomes searchable in all the search engines.How to Build Links:
Link building is important because it is a major factor in determining how search engine such as Google or Bing ranks Web pages.
Webmasters are usually responsible for improving the rank of the websites that they manage by increasing the number of high-quality sites that link to their pages.
Imagine owning a website promoting wind turbine equipment that you own. You're competing with another wind turbine equipment manufacturer. One of the ranking factors Google or Bing will look at in determining how to rank the Web pages is link popularity.
While the image on the right as an example provides a general visual understanding of how page rank works and why link building is important, it's very basic. It doesn't account for factors like:
For a more in-depth explanation of how PageRank is calculated, read through these resources:
The most important concept to understand is that, as Google says, you're most likely to have your content rank higher for keywords you're targeting if you can get external websites to link to you.Link Building Strategies: How to Get Other Sites Linking to You
There are a number of link building strategies used to get external websites to link to yours:
There are several other resources that will offer you more extensive and granular lists of ways to get links, but there are two main issues with all of these tips and tricks for developing inbound links to your website:
There are better ways to build free links using link building strategy to build links to the pages you're attempting to improve SEO for. In attempting to get a Web page to rank better, there are a few other key factors to consider:
These are all elements we can't control in attempting to get other sites to link to us. We can, however, control all of these elements in linking to our own pages from our own content.We can:
Building external links to your site is important, but in focusing more of your efforts on the optimization of these internal links, you can build quality inbound links with rich anchor text to the proper pages, which will provide you with an unparalleled ranking boost (for free!)Internal Link Building Tools and Tips:
So how do you go about building these great internal links? Well, you can set up a system for interlinking your pages in a few easy steps:
The execution of the third bullet is key. You will need to be sure that you're linking to the right pages with the right anchor text.